In the past, the IT industry was not so concerned about the way people feel about using the product, as the focus was set on the features of the product. However, for the last few years, everything changed dramatically, and now, every company wants to be associated with the best user experience. It became a vital detail in the mechanism. UX is customer–centered and aims to make sure people get the right product of the highest quality.
Only recently, UX designers have finally won their place in the development process. Professionals in the past aimed at the feature roadmap and visual aesthetics, but UX designers’ contribution led to the progress of business and became the way companies conduct their culture to the user. Every project is no longer just a design: it is the unique and integral way of thinking.
3 pillars for UX design–thinking
As we mentioned, the design is customer-centered, and the process of design thinking comprises 3 main pillars:
— Put yourself in the user’s shoes to understand their main problems;
— Research your users, make lots of tests, and find out the motivations and demands of users;
— Create model after model, perfect it, and act quickly to fill the niche at just the right time.
These methods not only help to cut the software development lifecycle and costs. They result in apps that lead to business progress and prosperity.
UX design is fresh air for the IT industry. 5 years ago, IT’s main objectives were to create operational and structural sides of supporting business; nowadays, IT with UX design develops not only operational characteristics. The industry has learned to include both variables: external and internal users. As a result, modern applications are fast, flexible, and ready to respond to any demands.
IT organizations are still influential as they rule the financial side. IT Ops are making more difference, changing the design and representation of the organization, encouraging progress, and keeping it away from stagnation or the abundance of the low–key IT actions.
How UX design customization increases the consumerization of IT
Users are no longer easy to surprise or please. The evolution of apps led us to the era when everybody got used to intuitive design, easy usage, joyful presentation, and loads of additional features. If somebody wants more functionality to their smartphone, he or she simply needs to download the corresponding app. If the person needs technological support for their device, they search for software as a service app or SaaS. SaaS is no expense and is usually easy to use.
Corporate users need everything to be done quickly, with intuitive interface, and they hate not getting what they desire, especially when they pay for it. If they cannot get what they want, like everyone else, they seek ways to download it or pay for it and get it anyway.
Such decisions lead to security and financial troubles for organizations.
If you focus on the design–oriented culture, these problems can be prevented. You only have to give the IT organizations a chance to make suitable decisions to meet the expectations of customers. These expectations usually include ease in usage, intuitiveness, modernity, flexibility, and accessibility. UX can and must bring your business to a higher level.
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